MOUS marketConsumer staples· Cigarettes
FAIR VALUE (BLENDED)
$93.10
CURRENT PRICE
$74.66
Computed today from SEC 10-K data
Still below fair value — you own a discount; the discipline says hold.
Sell guidance from the valuation — not financial advice. The call is yours.
Plain-language read on what each number means — and which to trust for this company.
$95.69
FCF base $8.9B · growth 2.5% · WACC 7.5% · terminal 2.5%
$93.10
N/A — non-positive EPS or BVPS
Shown for context — not counted in the blended fair value (asset-light business — book value understates its worth).
Net-net value (NCAV): -$19.33 · Tangible book: -$12.58
$43.56
Filing dates from SEC EDGAR. Earnings & ex-dividend dates from Yahoo Finance (best-effort).
How much would this pay you in dividends?
≈ 13 shares of MO
$53.04 per year in dividends (5.46%)
Based on the trailing-12-month dividend ($4.08/share), at the MO price. Dividends aren't guaranteed and can be cut.
Figures from SEC Form 10-K filings (EDGAR). Industry cost-of-capital and multiples from Damodaran / NYU Stern. Computed Jul 21, 2026.